Mayric-Yanie B.
Brand Manager @Playdigious
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WORK HISTORY
Brand Manager @Playdigious
Paris, FR
Develop and manage the global marketing plan for selected licenses: positioning, visual identity, and key messages.· Conduct competitive monitoring and analyze industry trends to guide brand strategy.· Supervise the production of marketing assets (trailers, key arts, promotional videos, teasers, screenshots) in collaboration with internal creative teams and external providers.· Coordinate marketing localization with external providers: texts, visuals, and messages tailored to different regions.· Manage the implementation of promotional campaigns on major stores (Apple App Store, Google Play, Epic Games Store, Nintendo eShop).· Analyze key KPIs (sales tracking, reviews, store performance) to optimize marketing actions.
SKILLS
ABOUT MAYRIC-YANIE B.
Project Manager with expertise in managing complex projects, coordinating teams and…
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