Maya Sabbah
Director of Media Strategy @Native Touch
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WORK HISTORY
Director of Media Strategy @Native Touch
ON, CA
Develop and oversee the execution of multi-channel media strategies for clients, ensuring alignment with business goals and objectives- Manage and mentor the media strategy team and share industry knowledge with other departments- Direct the planning, buying, and optimization of media campaigns across all platforms, including digital, CTV, audio, and digital out-of-home media- Manage large-scale media budgets, ensuring efficient allocation of resources and maximizing campaign performance- Oversee campaign performance analysis and reporting, providing clients with actionable insights and recommendations for optimization- Leverage data and analytics to continuously optimize strategies, improve targeting, and enhance overall campaign effectiveness- Collaborate with different team leads on shared projects- Stay ahead of industry trends, emerging media technologies, and best practices- Manage relationships with media vendors, partners, and agencies to secure strategic partnerships- Ensure campaigns comply with industry regulations, legal standards, and client-specific guidelines.
EDUCATION
Beirut Arab University
Bachelor's degree, Communication and Media Studies
Beirut Arab University
Minor's degree, Psychology
American University of Beirut
Certificate, Strategic Communication
Lycee Abdel Kader
Baccalaureate, Economics
ABOUT MAYA SABBAH
I help brands navigate a constantly evolving media landscape by building strategies that are flexible, audience-centric, and results-driven.As a Media Strategy Director, I partner with clients and teams to translate business goals into media frameworks that balance experimentation with proven performance—because the best strategies evolve as fast as the platforms do.
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