Maya Yates
Senior Marketing Manager @Skills and Education Group
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WORK HISTORY
Senior Marketing Manager @Skills and Education Group
Nottingham, GB
I am responsible for leading and empowering the marketing team. I oversee end-to-end marketing campaigns, from strategic execution to monitoring and measurement, ensuring alignment with brand standards and the achievement of objectives. My role is intrinsically linked to our organisational growth strategy. I drive initiatives to raise brand awareness and effectively communicate the benefits of working with our organisation, which directly contributes to revenue growth. I am also responsible for shaping and guiding our digital content strategy across key channels, including social media, email, and our website. I am committed to building a supportive and high-performing team where every member can thrive and contribute their best.
EDUCATION
Aston University
Bachelor of Science (BSc), Business, Management & Marketing
SKILLS
ABOUT MAYA YATES
Senior Marketing Manager | Driving Marketing Performance with Purpose | Multi-Channel Strategy, Inclusive Leadership | ADHD AdvocateAs a Senior Marketing Manager, I execute campaigns that connect strategy to organisational growth. I am responsible for leading, mentoring, and inspiring a high-performing marketing team, overseeing the full lifecycle of multi-channel strategic campaigns to drive brand awareness and growth.My expertise lies in translating business objectives into measurable marketing impact. This includes shaping and guiding our comprehensive digital content strategy across social media, email, and the web, ensuring brand alignment and achieving objectives.I believe that high performance stems from a supportive, open, and inclusive environment, and I am committed to building teams where every voice is heard and every member can contribute their best work.Inclusion is important to me, and I am an active ADHD awareness advocate, driven by the life-changing impact that diagnosis and support have had on my son. I champion understanding of neurodivergence and the necessary accommodations to ensure everyone can thrive.With excellent communication skills, proven adaptability, and a strong foundation in Business, Management & Marketing (BSc, Aston University), I am passionate about making a tangible difference for both my organisation and my team.
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