Maya Popernik

Director of Sales - Midwest @Frank&stein Distribution

Promotion from Chelsea B. Sales Manager. I was promoted to lead sales at Frank & Stein Distribution, a cooperative distributor launched from Chelsea B. Drugstore to support and scale emerging wellness brands. In this role, I manage sales across 10 brands, with a sharp focus on developing and nurturing high-impact brand partnerships that drive growth in both existing and new accounts. I designed brand-specific prospecting tools and reporting dashboards that empower the sales team to engage strategically and deliver measurable results across the portfolio.A key part of my role is building and managing an in-house sampling program, giving partner brands direct consumer exposure and valuable feedback. I oversee all aspects of this program—from staffing and payments to tracking performance through a custom reporting system. Additionally, I support backend operations, including invoicing and compliance via QuickBooks and Fintech, ensuring seamless execution from sales through fulfillment.