Maxwell Henderson

Marketing Manager @SLG Brands

Cheltenham, GB

Excited to lead the day-to-day marketing for Johnny’s Chop Shop, a bold and fast-growing men’s grooming brand with continued global ambition. In this newly taken role, I am responsible for shaping and executing the brand\'s integrated marketing strategy across key international markets—championing creative innovation, cultural relevance, and commercial impact.As brand guardian, I collaborate closely with cross-functional teams across Sales, Finance, Design, and E-commerce to ensure cohesive brand storytelling and strong go-to-market execution. From influencer and PR strategies to NPD launch planning and performance analytics, my focus is on building brand equity while driving commercial growth.Looking ahead, I’m focused on scaling high-impact campaigns, deepening partnerships with key retailers and distributors, and crafting culturally resonant experiences that connect with our audience across both digital and physical channels. I am also passionate about ensuring brand consistency at every touchpoint, from media to in-store, whilst additionally supporting the broader SLG portfolio.This role allows me to combine creativity with strategic thinking, and I am energised by the opportunity to help shape what’s next for Johnny’s Chop Shop in a highly competitive and ever-changing category.

Reading School

GCSE & A-Level

St Mary’s University, Twickenham

Bachelor of Science - BSc, Psychology and Sport Science

Cardiff University / Prifysgol Caerdydd

Master of Science - MSc, Marketing