Maxwell Bolton
Director of Marketing and Communications @Theater Latté Da
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WORK HISTORY
Director of Marketing and Communications @Theater Latté Da
Minneapolis, MN, US
Theater Latté Da is the leading nonprofit professional theater in Minnesota that exclusively produces music theater. The company has presented 99 mainstage productions, including 17 world premieres and 17 area premieres, earning a host of awards and honors including: seven IVEY Awards for overall excellence, the Gabriel Award for Broadcast Excellence, the American Theater Wing National Theater Company Award, the 2019 Drama Desk Award for Unique Theatrical Experience, and others.• Design and execute patron-forward marketing plans for institutional projects, the season subscription campaign and individual productions• Develop and execute all marketing budgets• Partner in audience development planning to broaden and diversify the TLD audience• Produce print and digital advertising assets for all season productions; oversee design, printing and delivery of institutional brochures, program books, and other materials• Design and manage the company website• Collaborate with other departments to develop and distribute their marketing and communications assets• Manage all front-of-house and box office staff with a focus on customer service and employee professional development• Manage the company’s Marketing Associate and oversee their workflow• Serve as the company’s key media contact, write compelling press releases, pitch outlet-specific stories for maximum media coverage and arrange press interviews with regularity• Draft, target and distribute all marketing emails, social media content and social media advertising campaigns• Research, source, hire and manage all marketing-related vendors (i.e. videographers, photographers, printers, etc.)• Serve as a senior member of the TLD staff and act as the marketing liaison to the Board of Directors, presenting all marketing efforts, associated analytics, ROI and strategic planning• Developed and executed TLD’s branding style guide and train TLD staff on its use; monitor company adherence
EDUCATION
Michigan State University - Eli Broad College of Business
Bachelor of Arts, Business / Supply Chain Management
Oakland University
Bachelor of Arts, Musical Theatre Performance
Wayne State University
Master of Fine Arts (MFA), Theatre Management
SKILLS
ABOUT MAXWELL BOLTON
Arts Manager – Public Relations – Arts Marketing Accomplished marketing and arts…
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