Max Urazaev
Chief Marketing Officer @Deinfra
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WORK HISTORY
Chief Marketing Officer @Deinfra
Brussels, BE
Web3 infrastructure to build, deploy & distribute full-fledged decentralized appsResponsibilities:Go-To-Market strategy developing and execution, including content marketing, community development and engagement, product market fit, cross-marketing with partners, ecosystem building, investors engagement strategyMarketing, product, media coverage hypotheses testingInitiated, build strategy and was in charge of execution of Testnet campaign as the most effective initiative considering company stage and priority. Core community of developers and node runners builtContent core developing about the company, product features, vision, value propositions for different target audience, with further implementation through regular drumbeat at website, blog (Medium) and social media (Twitter, LinkedIn, Telegram, Discord).AchievementsCommunity growth from a few hundred members to 9k+ in total with practically zero marketing budget (incl. 2k+ developers on GitHub, 4k+ node runners community). Testnet campaign shown outstanding outcomes: to challenge the technology very first time in battle field, to form the core community of developers and node runners from more over 20 countries, to reach high engagement rate in social media, to launch user-generated content making.
EDUCATION
Higher School of Economics
Diploma of professional retraining, Management in IT and internet projects
The Institute or World Economy and Informatization
Diploma, Financial Management
The Moscow State Academy of Veterinary Medicine and Biotechnology named after K.I. Skryabin
Diploma, Veterinary Medicine
ABOUT MAX URAZAEV
Marketing & BD Lead with 5+ years in IT startups. By having a vast marketing and BD background within international enterprises I made a shift to IT startups more than 6 years ago. For the last few years, my main focus has been edtech and blockchain. I believe these two trends will define our future. Decentralisation will build a freer and more economically homogeneous society, more transparent and sustainable. Education, in any form, will change the way we think, as it defines where we as a community are going. At various stages, I have been both an employee and a co-founder of IT projects, this allows me to understand both sides of teamwork well. A strong work experience in corporations allows me to understand b2b business well, and the years of work in various b2c projects allowed me to gain expertise in working with end-users as well. Areas in which I have worked and believe I have good expertise and experience- Marketing & Community- Business & Partnership Development- Product Development. The main business niches I\'ve been working in the last few years and where I\'m interested in developing further- Blockchain, Web3- EdTech, Edutainment. My core competencies- Building processes from scratch- Building and strengthening the team- Growing the ecosystem through partnerships and community- Data-driven strategy development and running- Working out product strategy and development.
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