Max Tremblay

Vice President Online Experience @Canadian Food Innovation Network

Toronto, ON, CA

Own the digital road map for CFIN’s online presence and ensure it reflects outcomes such as encouraging visitors to convert to members and the optimization of member experience that results in increased member satisfaction, retention and engagement rates. Manage key vendors to ensure that CFIN is optimizing the use and the implementation of tools and features available to us based on our various licenses and relationships. Build and lead a team that will include technical resources who will help to integrate and build new online features and tools as well as the creatives responsible for day-to-day YODL community activity and content engagement. Translate overall CFIN organizational strategy into content and online activity strategies. Create and build out a YODL monetization strategy designed to drive the platform toward financial sustainability. Collaborate with other departments to co-create a viral membership growth strategy that will drive CFIN membership forward in line with the organization’s Strategic Plan. Share data and insight with other departments to help guide them as they develop and deliver strategies, revenue generation products and services, funding applications, etc. Contribute, as part of the senior leadership team, to the development of organizational strategy, participate in meetings with government, the Board of Directors, and leaders of the food sector community.

McGill University

Bachelor of Commerce - BCom, Marketing & Finance

University of Toronto

Certificate, E-Commerce/Electronic Commerce

University of Toronto

Certification, E-Commerce/Electronic Commerce

University of Toronto

Certificate, Ecommerce & Digital Performance