Max Kückels
Marketing Analyst @Job&Talent
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WORK HISTORY
Marketing Analyst @Job&Talent
As a marketing analyst for the German market, my tasks revolve around campaign management and providing the marketing team with the data foundations to make decisions regarding design, channel selection and budget of online marketing campaigns to drive improvements in all steps of the applicant funnel. Simultaneously, I analyze the effectiveness of our campaigns with underlying data points from internal as well external sources in order to direct resources to the most promising marketing channels. I also publish job ads on local job boards such as Indeed and work with external providers to execute marketing activities.\\\\n\\\\nResponsibilities:\\\\n- Campaign management\\\\n- Data analysis and budget planning with SQL, AppScript, Google Colab\\\\n- Marketing provider analysis\\\\n- Automation of marketplace reporting through Zapier and AppScript\\\\n- Copywriting + design of marketing materials\\\\n- Monitoring of conversion and marketing KPIs\\\\n\\\\nAchievements:\\\\n- Decreased CPL by 150%\\\\n- Increasing LTV/CAC by 100%\\\\n- Increased leads per vacancy by 30%\\\\n- Improved ratings for Job & Talent on Google and local job boards\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Maastricht University School of Business and Economics
Bachelor of Science - BS, International Business - Emerging Markets
EAE Business School
Master's degree, Digital Marketing & E-commerce
High school "Gymnasium am Römerkastell"
High School diploma
ABOUT MAX KÜCKELS
Business- and tech-savvy team player with academic and professional experiences in…
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