Maximiliano Rocha
Gerente Comercial @Tech Led Wall
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WORK HISTORY
Gerente Comercial @Tech Led Wall
Strategic Commercial Manager with a strong track record scaling sales operations across the U.S. and LATAM. Expert in high-value negotiations, sales process design, and revenue optimization. Leads multicultural teams, drives operational efficiency, and develops strong partnerships with enterprise-level clients. Recognized for transforming underperforming processes into structured, high-conversion commercial systems and for implementing innovative programs such as Lead Scoring, COIP, and the U.S. Representative Network.
EDUCATION
UADE
Lic Economia
ABOUT MAXIMILIANO ROCHA
I’m a commercial leader with a strong background in building, scaling, and professionalizing sales operations across complex organizations.I spent 17 years at Accenture, where I worked across multiple business units combining commercial strategy, financial analysis, client management, and process optimization. That experience shaped my ability to operate at both strategic and execution levels, working with demanding clients, structured methodologies, and high-performance teams.Currently, I serve as Commercial Manager at Techled, a U.S-based LED technology company with operations in Miami and Argentina. I lead and oversee multi-location sales teams, drive revenue growth, and design scalable commercial processes. My role goes beyond sales execution — I’m deeply involved in:Sales strategy and pipeline governanceLead qualification, scoring, and nurturing modelsHigh-value and strategic deal involvementPartner, reseller, and representative programs across the U.S.Cross-functional coordination with Operations, Finance, and the CEOImplementation of AI-driven tools to improve lead intelligence and conversionI’m particularly motivated by building structure where there is growth, turning intuition into process, and helping teams move from reactive selling to disciplined, data-driven commercial execution.I enjoy working in environments where strategy, technology, and people intersect — and where long-term relationships matter more than short-term wins.
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