Max F.

Digital Marketing Executive @Massmediamarketing.Com

Park City, UT, US

Established and administered a full-service Agency (design, development, and cross-media marketing) in Latin America, serving North American retailers. Recruited and managed the day-to-day operations for a full staff of programmers and on-site graphic designers. • Lead marketing efforts for a global portfolio of client companies. Presided over strategic planning and project execution as the Agency’s founder. Included technical implementation of complex web design and software application development, design of digital marketing assets and supportive print marketing collateral, and even retail design projects such as Point-of-Sale displays, packaging and end-caps for a large-volume software publisher and wholesale supplier to Dollar General & Staples.• Consulted with e-tailers to improve and customize back-end functionality while executing wholesale front-end makeovers for improved usability and conversion rates. Average increase of over 50%+ conversion rate increase over e-commerce portfolio, generating millions of dollars of additional gross profit for client companies.• Tracked Key Performance Indicators for use in iterative, data-driven campaign refinement. Measured conversion rates across multiple channels, devices and touch points, including in-depth analytics of LTV, CPA and ROI. • Extensive PPC campaign management: design, deployment, analysis & long term campaign optimization on platforms including Adwords, Yahoo! Search Marketing, Microsoft AdCenter as well as comparison shopping engines such as Biz-Rate, Amazon, Pricegrabber, Nextag, etc. Designed segment specific landing pages and performed A/B and multivariate tests.• Ground-up design and deployment of Affiliate Programs for a diverse portfolio of websites on premier platforms such as Commission Junction and Google Affiliate Network, plus many smaller networks such as Share-a-Sale and Zanox.

St. John's College

Bachelor of Arts, Liberal Arts and Sciences/Liberal Studies