Mavis Ching

Head of Marketing @Dulwich College Beijing

Beijing, CN

Team leadership (4 people) with budget responsibility - Brand custodian and development of marketing strategies that drive key audiences awareness & affinity, and to achieve leads capture and admissions conversion- Oversee all aspects of branding, marketing and event management- Develop tactical enablement towards enhancing brand and customer experience- Conduct market research to identify competitors, key target groups, needs and user preferences to formulate marketing strategies- Lead the branding and marketing of the outward facing image including but not limited to sponsorship, media-buy, creatives and visuals development, filming, digital marketing, content creation, etc- Identify right channel mix, develop social media marketing campaigns to optimize and generate sales leads via WeChat, Red Note, Facebook, Instagram, LinkedIn, and also SEO in Baidu and Google- Develop and maintain contact with external organisations to develop long-term relationships, create collaboration and/or sponsorship opportunities and promote the College e.g. BritCham, AmCham, EUCC, German Chamber of Commerce, etc- Plan and organise community wide events, celebrations, open days, virtual events, parent events to sustain community relationships.

The Hong Kong Polytechnic University

Bachelor of Arts

University of Strathclyde

Master of Science

Fachhochschule Konstanz - Hochschule für Technik, Wirtschaft und Gestaltung

Exchange program