Mauro Pagani
National Account Manager Gdo @Unilever
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WORK HISTORY
National Account Manager Gdo @Unilever
Rome, IT
Since 2022, I have held the position of National Account Manager for the Ice Cream sector. This position represents an important evolution in my journey, allowing me to expand my responsibilities and consolidate a relationship of trust with my manager, who has entrusted me with the coordination and strategic budget management for the entire sales team. In addition, I am the primary point of contact for the sales leadership team in the ice cream industry, serving as a guide on both financial decisions and in defining business and contractual plans. Due to my industry expertise and leadership skills, I have also been trusted to manage national agreements with Coop, Conad, Finiper, Unes, PAM Group, C4 and other strategic clients, with increasing responsibility to the entire large-scale retail channel- Develop sales, increase market share and maximize business profitability- Define and implement customer-specific plans aligned with company growth and margin targets- Close strategic national agreements, including Coop, Conad, Finiper and Unes, with complete autonomy in negotiation- Manage and monitor budget (P&L) and provide contract guidelines for the team, ensuring efficiency in spending- Define assortment and national promotional plan to maximize product visibility and impact- Forecast and synchronize turnover, ensuring constant optimization of resources- Provide support and mentorship to the account team, developing their technical and numerical skills.In this experience, I demonstrated strong leadership skills and an analytical, growth-oriented approach, combining strategic skills with careful operational management focused on achieving business objectives.
EDUCATION
Università di Roma Tor Vergata
Bachelor's degree in Business Administration - majoring in 'Management Economics'
SKILLS
ABOUT MAURO PAGANI
I am a professional with more than 20 years of experience in the FMCG sector, gained mainly in Unilever Italy, where I held roles of increasing responsibility in sales and trade marketing, up to my current position as National Account Manager for the Ice Cream segment. My career has developed in the strategic management of relationships with the main players in the large-scale retail and organized distribution (Conad, Coop, Finiper, Unes, Pam), where I have been able to build solid relationships, increase market share and maximize profitability, managing relevant volumes. Leading teams of account managers, I have demonstrated leadership focused on group growth and continuous improvement, supporting the development of their technical and strategic skills. I have deep expertise in P&L management and promotional planning, complemented by a strong focus on revenue analysis and planning. In Unilever, I was one of the first to simultaneously manage two businesses (Home & Personal Care) and, today, I represent the ice cream sales sector on the Leadership Team, contributing innovative strategies and an overall vision that is reflected in projects of national and European scope. My aptitude for analysis, combined with a deep knowledge of the market and solid experience in Marketing and Trade Management, allows me to propose high-impact customized solutions capable of enhancing brand value and increasing sales. I strongly believe in resource training and knowledge sharing, approaches that have always enabled me to achieve significant results, consolidating my reputation as a reliable and success-oriented professional.
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