Mauricio Jordan

Ux Designer @Nordstrom

Chicago, IL, US

Lead designer for Nordstrom’s Android app and cross platform designer for Nordstrom’s iOS, mobile, and web platforms.• Conducted a comparative audit of Nordstrom’s cross platform app identifying inconsistencies andopportunities to improve parity with iOS and improve user experience.• Collaborated with the lead researcher to design and test multiple Shop Tab prototypes for Android.• Advocated for optimal customer experience with Product, Design, Content, and Marketing teamsadjusting designs to align with Sanity Migration constraints.• Launched the Shop Tab on Android resulting in a 3% increase in conversion and 2% increase in Add ToBag ratio.• Partnered with Product and Engineering to identify and design tactical improvements, bringing theAndroid app closer to iOS parity.• Acted as the sole designer in the org with a cross-platform all encompassing app focus. Leveragingstakeholder relationships to advocate for customers and align app experience across teams.• Worked closely with the DLS team to develop a robust Android component library and adapt existingcross platform components.• Redesigned Nordstrom’s fulfillment experience on Product Detail Pages.