Erica P.
Brand Marketing Senior Specialist @Nordstrom
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WORK HISTORY
Brand Marketing Senior Specialist @Nordstrom
Chicago, IL, US
Developing integrated content and creative strategies for trend, occasion, and seasonal storytelling across paid and owned digital platforms to drive brand consideration, customer acquisition, and engagement
EDUCATION
University of Hartford
Bachelor of Arts - BA, Major - Illustration; Minor - Communications/Advertising
ABOUT ERICA P.
With 12+ years at Nordstrom, I\'ve built a career at the intersection of digital merchandising, e-commerce, and brand marketing — leading site experience, content strategy, and campaign execution across one of the country\'s most recognized retail brands. I\'m a hands-on operator and strategic thinker. I\'ve led content strategy roadmaps, managed end-to-end CMS execution and site QA at scale, and collaborated closely with UX, and Product to shape customer journeys that convert — delivering $30M in incremental demand, a 15.5% lift in app conversion, and a 50% reduction in site content validation time across major seasonal launches. What sets me apart is range — from generating big ideas and writing strategic briefs to detail-oriented execution. I approach every project through a design thinking lens: starting with the customer, mapping the journey, identifying friction, and iterating until the experience earns it. I bring creative instinct and analytical discipline in equal measure, and I take full ownership of the process from concept through launch.I\'m currently open to new opportunities — feel free to reach out!
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