Mauricio Martinez

Managing Director @Kantar

Mexico City, MX
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2020 — Present

Managing Director @Kantar

Mexico City, MX

At Kantar Mexico we work with the most relevant and consequential brands in the Mexican market, helping them understand their landscape and grow across industries, including consumer goods, technology, finance, and retail.

EDUCATION

1995 — 2000

Universidad Panamericana

Marketing and Managment, Marketing/Marketing Management, General

SKILLS

Consumer BehaviourFocus GroupsQuestionnaire DesignConsumer InsightSegmentationEthnographyBrand EquityCopy TestingQuantitative ResearchMarketing ResearchAdvertising ResearchMarketing StrategyMarket ResearchCustomer InsightMarket IntelligencePrimary Research

ABOUT MAURICIO MARTINEZ

At Kantar Mexico, our focus on in-depth marketing research and data-driven marketing has enabled us to support the most influential brands in growing their market share. Our team\'s collaborative approach has driven a significant leap in client satisfaction and brand performance, reflecting our commitment to corporate leadership and innovation.Navigating a complex and dynamic market landscape, we\'ve fostered a culture where insights translate into actionable strategies, ensuring brand resilience. With my stewardship, Kantar has become a beacon of growth and strategic excellence, guiding clients to thrive amidst economic challenges and consumer shifts.

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Mauricio Martinez — Managing Director at Kantar in Mexico City, MX | Unifers