Maureen Orourke
Managing Director of Marketing & Communications @Ohio Restaurant & Hospitality Alliance
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WORK HISTORY
Managing Director of Marketing & Communications @Ohio Restaurant & Hospitality Alliance
Columbus, OH, US
Reporting to the President & CEO, my Sr. Leadership position heads the Marketing & Communications department. I manage a Sr. Communications staff focuses on execution of social media, email, content curation, organic video and website management. I often execute a variety of tactics across channels and manage creative development of direct and print marketing. We are a lean, powerful, collaborative, efficient & effective MarCom team that finds a healthy balance of work & life and has some fun along the way!My overarching accountability & responsibility involves brand development & management, creative direction, marketing communications strategy, third-party marketing partnerships, tech integrations, project management leadership and research & survey, among other responsibilities including staff lead for the Brand and Tech Committees of the Board of Directors. I have the privilege of working closely with staff across the entire enterprise, providing effectual integrated marketing communications, strategic planning, research-based insights, marketing project & budget planning and writing & editing for all departments to help them promote their efforts in support of our mission assisting businesses in Ohio\'s restaurant & hospitality industry to open & operate successfully: Membership & Data, Business Development, Government Relations, Events, Finance, Office of the CEO with strategic and visionary projects and with our Hospitality Institute of Ohio (501c3) regarding education, training and workforce solutions.
EDUCATION
Franklin University
Master of Science - MS
The Ohio State University
Bachelor of Arts - BA
ABOUT MAUREEN OROURKE
Curious, creative and innovative Marketing and Communications leadership with experience in the association management, non-profit, consulting and corporate sectors, specializing in the crossroad of technology and tradition for effective growth strategy with expert skills in strategic thinking and planning, creative direction, storytelling/writing and editing, and relationship building and management.EXPERIENCE and EXPERTISE- marketing strategy as a pillar- tech + protocols and procedures- successful leadership = vision, management and mentorship - budget development + management- brand development, management + strategy- multi + cross channel marketing and measurement- social media, email, direct, mobile, and video strategy development- digital, print, TV and radio advertising- experiential campaign development, coordination and execution- event development, strategy, management + marketing- storytelling, formal, creative + caption writing and editing- website management + expansion- creative, effective marketing asset copy + design concept- research + survey development- strategic partner + third party relationship management + contracts
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