Maureen Herrera
Senior Manager, Lifecycle Marketing @Furnished Finder
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WORK HISTORY
Senior Manager, Lifecycle Marketing @Furnished Finder
Driving the end-to-end implementation of Braze CRM, revolutionizing our approach to customer engagement and retention• Orchestrating a company-wide email migration project, ensuring data integrity and optimizing deliverability for our growing user base• Designing and executing multi-channel lifecycle marketing strategies to maximize customer lifetime value and drive business growth• Creating and optimizing automated, personalized email campaigns to enhance subscriber engagement and key performance metrics• Leading cross-functional initiatives with product and engineering teams to integrate CRM data, improving user experience and supporting core business objectives• Establishing data-driven methodologies for A/B testing and continuous optimization of marketing initiatives• Pioneering innovative marketing approaches to support the company\'s rapid scaling in the competitive mid-term rental market
EDUCATION
University College Dublin
Marketing
Bentley University
Bachelor's degree
ABOUT MAUREEN HERRERA
Lifecycle marketing leader focused on building and scaling CRM programs that drive…
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