Maureen Flynn Betts
Director of Marketing @The Batten Group - Executive Search
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WORK HISTORY
Director of Marketing @The Batten Group - Executive Search
Charlotte, NC, US
EDUCATION
Waterford Institute of Technology
Masters of Business (MBS), Marketing
Marywood University
Bachelor of Arts (B.A.)
ABOUT MAUREEN FLYNN BETTS
I am a data-driven, customer-centric full-stack marketer with a strong track record of designing and leading strategic initiatives that drive measurable growth. With experience spanning high-growth organizations, startups, and nonprofits—both in the U.S. and internationally—I bring a unique ability to blend creativity with analytics, delivering impactful results.Throughout my career, I’ve:Built and scaled integrated marketing campaigns that boost visibility, engagement, and ROI.Leveraged data and insights to optimize performance, strengthen brand positioning, and accelerate growth.Partnered cross-functionally with executives, boards, and teams to align marketing strategy with organizational goals.Navigated diverse sectors, from mission-driven nonprofits to agile startups, adapting quickly and driving transformation.I thrive at the intersection of strategy and execution—from high-level brand storytelling to hands-on campaign management. My approach is collaborative, agile, and consistently focused on delivering value for both organizations and the communities they serve.
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