Maureen Dyman

Communications Director @Michael E. Debakey Veterans Affairs Medical Center In Houston

Houston, TX, US

Lead a public relations team that develops and implements all internal and external strategic communications for a large complex medical center with more than 150K patients and 6K employees. • Created a comprehensive communication plan for the medical center, increasing positive press coverage more than 350 percent by promoting more than 250 events and stories in the last six years. Developed positive media relationships locally and nationally to secure more than 40 positive stories in media in 2024. In 2023, secured three hours of top-of-the-hour live local television coverage to promote the facility’s first heart transplant. • Manage crisis communication activities in a highly visible hospital often affected by extreme weather. Successfully handled more than 48 media queries during Hurricane Harvey while writing and pitching 26 feature stories and operational content items that were picked up by local, regional, and national media. • Content Generator At Heart: Write numerous stories for newsletter, web content and national VA magazine and blog: My content about the hospital’s innovation, medical expertise and research is routinely picked up by media outlets around the country.• Advise medical center leadership on media relations, reputation management and internal communications. Track and analyze media campaign success using Muck Rack and other internal tools; use data to continually adjust and improve to ensure success

Illinois State University

Master of Arts - MA

Illinois State University

Bachelor's degree