Maura Rotolo Bowen
Global Digital Content Lead @Abbott
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WORK HISTORY
Global Digital Content Lead @Abbott
Columbus, OH, US
Construct and govern Abbott Nutrition Health Institute\'s digital roadmap, user experience and content strategy. Spearhead annual digital editorial plan, site builds, technology innovation, social media rollouts, and process improvement. Collaborate with direct, cross-functional and cross-divisional leadership regarding content, brand and editorial strategy while managing digital budget. Optimize overall user experience, including improving SEO, metadata, and filter/search strategy.
SKILLS
ABOUT MAURA ROTOLO BOWEN
I’m an accomplished marketing executive with 15+ years of experience transforming…
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