Maura Rotolo Bowen

Global Digital Content Lead @Abbott

Columbus, OH, US
EMAILS
m••••••••@abbott.com
MOBILE NUMBERS
+16•••••••86

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WORK HISTORY

Sep 2023 — Present

Global Digital Content Lead @Abbott

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Columbus, OH, US

Construct and govern Abbott Nutrition Health Institute\'s digital roadmap, user experience and content strategy. Spearhead annual digital editorial plan, site builds, technology innovation, social media rollouts, and process improvement. Collaborate with direct, cross-functional and cross-divisional leadership regarding content, brand and editorial strategy while managing digital budget. Optimize overall user experience, including improving SEO, metadata, and filter/search strategy.

SKILLS

Marketing CommunicationsAdvertisingDirect MarketingEditingFinancial ServicesProject ManagementRelationship ManagementJournalismMedia RelationsMarketingInternal CommunicationsStrategyDigital MarketingLeadershipContent StrategyManagementWritingMarketing StrategyUser ExperienceDigital StrategyUser InteractionJiraUser Experience DesignContent ManagementUser ResearchScrumAgile MethodologiesEmail MarketingStrategic PlanningProcess ImprovementBusiness AnalysisContent DevelopmentOnline MarketingProgram ManagementVendor Management

ABOUT MAURA ROTOLO BOWEN

I’m an accomplished marketing executive with 15+ years of experience transforming…

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