Matt Ward
Head of Event Marketing & Pr Manchester Arena @Smg Europe
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WORK HISTORY
Head of Event Marketing & Pr Manchester Arena @Smg Europe
Manchester, GB
In my current role as Head of Event Marketing & PR for Manchester Arena I am responsible for developing and delivering marketing and PR strategies which ensure the arena stays at the forefront of live entertainment. With over 120 events and more than 1.2million visitors every year, the SMG Europe managed and operated Manchester Arena is the second busiest venue in the world and one of the largest arenas in Europe. I have delivered venue-led marketing and PR campaigns for Manchester shows by the biggest names in live entertainment including Madonna, Take That, Coldplay, Adele, Fleetwood Mac, Beyoncé and Prince, plus the record-breaking 39 night residency by local comedian Peter Kay. My role also sees me work with a number of national and regional partners and sponsors, including Live Nation, SJM Concerts, Laurent Perrier, Heineken, JD Sport, Raymond Weil, Trinity Mirror and Bauer Media.
EDUCATION
Nottingham University, United Kingdom
Bachelor of Arts (BA), History of Art
ABOUT MATT WARD
A creative Marketing and PR professional with 20+ years\' experience in live entertainment marketing. I’ve developed and delivered marketing and PR strategies for some of the biggest brands in live entertainment and visitor attractions including Manchester Arena, Alton Towers and Manchester’s Palace Theatre & Opera House. Specialisms include strategic marketing planning, campaign management, consumer and trade PR, crisis communication, digital marketing, social media, agency management plus sponsorship and activation.
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