Matt Smith
Chief Experience Officer @Pixeltree
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WORK HISTORY
Chief Experience Officer @Pixeltree
Manchester, GB
As Chief Experience Officer, I lead the strategy, experience and innovation functions at PixelTree — shaping how we deliver meaningful digital outcomes for our clients. My role spans team leadership, strategic delivery and business development, with a strong focus on integrating emerging technology and modern delivery practices to raise the bar on digital experience. I’m responsible for growing the agency’s capabilities, nurturing long-term partnerships, and helping clients stay ahead in a fast-moving digital landscape.
ABOUT MATT SMITH
As Chief Experience Officer at PixelTree, I lead strategy, experience design and innovation: working at the intersection of technology and human interaction to deliver meaningful outcomes for clients. My focus is on helping digital and product teams cut through the noise of fast-moving technology and turn it into practical, valuable progress for their customers.Over the past 12+ years, I’ve led the growth of high-performing digital teams, built new service offerings from scratch, and delivered complex transformation programmes across public, private and third sectors. I played a key role in scaling one of the UK’s largest independent digital agencies — and now, at PixelTree, I’m applying everything I’ve learned to help clients and teams thrive in a new era of digital experience.What sets my work apart is the ability to blend strategic thinking, design excellence and technological fluency — all rooted in a deep understanding of how people use and experience digital services.I’m passionate about leading with clarity, building collaborative, high-trust environments and pushing for work that delivers real impact — not just outputs.
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