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Matt Osias

Partner & EVP, Strategy @Underground Group

Santa Monica, CA, US
EMAILS
m•••@theundergroundgroup.com
MOBILE NUMBERS
+13•••••••83

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WORK HISTORY

Jul 2021 — Present

Partner & EVP, Strategy @Underground Group

Los Angeles, CA, US

Underground Group is a content innovation studio helping brands build smarter, more scalable content programs — across formats, platforms, and channels.We combine strategic thinking, editorial depth, and tech-enabled execution to help companies connect with their audience, grow organically, and differentiate through story-driven content. Our model blends AI-enhanced systems with experienced editorial oversight, ensuring speed and scale never come at the cost of clarity or creativity.From SEO content and brand storytelling to video production and campaign development, we build content infrastructure that performs — and lasts.With roots in entertainment media and brand publishing, we partner with clients to break through the noise with content that’s consistent, creative, and performance-minded.Client highlights include:BCG Digital Ventures, IBM, FedEx, Samsung, Actian, HCL Software, Burt’s Bees, Kroger, Hearst, Fox, Oracle, NetSuite, Luxottica, ITV, BrewDog, Oreo, RentPath, Thrive Causemetics, and Walmart.

EDUCATION

2001 — 2003

Santa Monica College

Associates Degree

2004 — 2006

California State University-Northridge

Bachelors of Arts

SKILLS

Social Media MarketingNew MediaStrategic PartnershipsDigital MediaSports WritingMicrosoft OfficeJournalismEditingBloggingContent StrategyManagementMarketing StrategySales ManagementSocial MediaSports MarketingContent MarketingProject ManagementAdvertisingBrandingProduction BudgetingStrategic PlanningAp StyleWindowsMarketingUnixMacEditorialContent ManagementScript-WritingPublishingAdobe Creative SuiteAccount ManagementBroadcastSponsorshipOnline MarketingStrategyCreative WriterContent WritingDigital StrategyBrand Development

ABOUT MATT OSIAS

I’m a content strategist and marketing leader focused on helping brands grow through…

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