Matt Louk

Visual Merchandising Coordinator, Global Retail Experience @BRP

Frisco, TX, US

Enhance and evolve our Global Retail Environment strategy by applying my retail and wholesale experiences to support strategic decisions, align our global retail experience with BRP’s brand objectives and deliver a cohesive, engaging customer journey.HOW I\'M MAKING A DIFFERENCE: o Employing 3D rendering tools to visualize and innovate retail concepts allowing us to evolve BRP\'s in-store storytelling and deliver an impactful customer experience that increases sales and strengthens brand loyalty- Advance and refine our visual merchandising strategy by improving and evolving our in-store visual assets to meet BRP’s in-store presentation standards.HOW I\'M MAKING A DIFFERENCE: o Developing compelling visual merchandising materials—including educational visual merchandising guides, videos and seasonal planograms—for vehicle accessories and apparel across the Ski-Doo, Sea-Doo and Can-Am powersports brands. o Leading the expansion of in-store retail messaging assets from 40-50 to over 450 assets within two years, significantly enhancing brand presence, customer engagement, and driving consistent brand messaging across all retail locations- Ensure cohesive brand presentation across all retail environments by guiding the development and improvement of our go-to-market retail strategy by prioritizing a consumer-focused approach.HOW I\'M MAKING A DIFFERENCE: o Developing key messaging that highlight our product’s durability, performance and versatility, while incorporating retail storytelling that resonates with our adventure-seeking consumers.o Partnering with internal teams to identify BRP product trends in order to develop effective in-store visual assets.

Stephen F. Austin State University

BBA, Marketing