Colin Preiser
District Manager - Northeast @BRP
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WORK HISTORY
District Manager - Northeast @BRP
Develop short, medium and long term objectives and strategies• Prepare a district business plan (DAP) addressing the risks and opportunities of the market• Ensure that retail and market share targets are achieved• Manage dealer wholesale orders, inventory levels, and minimum line representation• Identify areas for growth and areas of substandard performance• Support dealers towards achieving the highest possible levels of Certification• Actively participate in the development of the dealers’ marketing and sales plan• Ensure the quality of dealers; retail plans and their execution: demo usage, co-op participation, identification and evaluation of key events and marketing initiatives, dealer participation in events, etc. • Develop dealer sales personnel, selling capability, product knowledge, and enthusiasm through training and appropriate activities• Identify full market potential and develop a dealer network to maximize sales potential• Establish proper targets per dealer in the district to maximize financial objectives. • Prioritize actions and optimize the dealer network in line with BRP positioning and identified market potential. • Design, Implement and execute dealer training• Explore opportunities within the district where BRP is not represented
EDUCATION
Trevecca Nazarene University
Teacher Licensure, Physical Education Teaching and Coaching
Middle Tennessee State University (MTSU)
Bachelor of Arts (B.A.), Photography
Middle Tennessee State University (MTSU)
Masters Program (GTA), Health & Human Performance
SKILLS
ABOUT COLIN PREISER
Powersports has been a passion of mine since early childhood, deeply rooted in family…
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