Matthew Wilson
Manager, Marketing & Communications @AltaML
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WORK HISTORY
Manager, Marketing & Communications @AltaML
Kitchener, ON, CA
EDUCATION
University of Toronto
Master of Arts (MA)
University of Waterloo
Bachelor of Arts (BA)
SKILLS
ABOUT MATTHEW WILSON
Nothing moves people like a compelling story. That’s something I learned as a child, huddled under the covers late at night with a flashlight and a book. And it’s a lesson that continues to drive me forward in my career as a content marketer and strategic communications leader. I’ve spent the past 10+ years telling the stories of some of North America’s most dynamic brands. Most recently, I had the pleasure of leading the 15-person communications team at ApplyBoard, the leading online platform helping people study abroad. It\'s where I built the ApplyInsights data blog into a premier thought leadership content franchise and demand generation machine. I’m both an experienced copywriter and a numbers guy with a degree in mathematics. Together, these skills have made me particularly adept at telling stories with data—and laser-focused on measurable outcomes. I’m a passionate servant leader who believes that companies that truly invest in their people are the ones that stay ahead. And I\'m an experienced Toastmaster and public speaker who\'s as comfortable addressing audiences of hundreds as I am chatting one on one. Some things I’m particularly proud of: • Drove a 130% increase in earned media coverage for ApplyBoard in 2024, with more than 1,500 pieces of coverage from January to September 2024. Grew share of voice among top five competitors from 46% to 64%. • Built ApplyInsights, ApplyBoard’s data storytelling blog, into a leading thought leadership content franchise in international education, with 1,500+ email subscribers, views, and more than 3 million impressions in 2024. • Achieved more than 380 pieces of earned media coverage for 28 total ApplyInsights articles from January to September 2024, up 185% over full-year 2023. Doubled reach from 580 million to 1.3 billion. Coverage highlights: Globe and Mail, Toronto Star, CBC, Bloomberg. Beyond what drives me forward professionally, I’m an avid walker who once walked every street in my city (+1,900 km) in a year. These days, I can be found winding my way across cities in Southwestern Ontario without following any roads.
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