Matthew Simpson
Director of Sales @FOX Carolina News
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WORK HISTORY
Director of Sales @FOX Carolina News
Greenville, SC, US
EDUCATION
University of Dayton
Bachelor of Arts and Science, Communication Management and Minor Marketing
SKILLS
ABOUT MATTHEW SIMPSON
Award Winning, High Energy Sales Leader successful at building talented sales teams. My experience in digital media has allowed me to bring new and creative ideas for my local sales teams to execute on a daily basis that drive results for our clients. I have experience building strategies for both SMBs and National clients across the United States. I have experience in mentoring, presentation skills, panel speaking, and corporate and local project initiatives in varying specializations. I have the ability to approach problems, tasks, and goals from a diverse skill set of expertise, and successful track record of accomplishments to prove it.Specialties: Proficient in concepts and practices of Internet Marketing including Internet Advertising: Paid Search, Video, Banners, Search Engine Marketing & Optimization; Keyword Strategy; Social Media: Weblogs, Facebook, LinkedIn, Twitter,Web Analytics / Metrics: ROI; CPM, Stickiness, Eyeballs, Impressions, Opt-ins, Conversion Rate; Personalization, Permission Marketing, Driving Traffic; RSS Feeds; Podcasts; Mobile Marketing
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