Matt Dixon

Marketing Advisor @Integrated Sustainability

Calgary, AB, CA

Advancing revenue growth and market positioning through digital transformation, demand generation, and strategic marketing. At Integrated Sustainability, I lead marketing efforts that connect technical expertise with business growth, providing executive-level strategy that aligns tactical execution with corporate objectives. By continuously integrating marketing, sales, and operations, I work to maximize impact and drive measurable business outcomes in support of sustainable project development. Growth & Demand Generation: Driving a 200% YoY increase in sales-qualified inbound leads, creating high-value engineering and consulting opportunities. MarTech & Systems Leadership: Leading the ongoing selection and implementation of Salesforce-integrated MarTech, PSA, and ERP systems, ensuring alignment between marketing, sales, and operations. SEO & Website Strategy: Optimizing website structure to enhance search visibility, resulting in an 8x increase in organic traffic and securing multiple high-value first-page rankings across core business lines. Thought Leadership & Brand Positioning: Developing and launching community-driven industry collaborations to strengthen market influence and brand authority. Outbound Communication Optimization: Continuously refining outbound marketing strategies to improve client relationships, pipeline visibility, and ROI-driven decision-making.

CIM | The Chartered Institute of Marketing

Professional Digital Marketing

University of Leicester

Geography

Simon Fraser University

Geography