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Matthew Sikes
Senior Business Analyst @Vertex Pharmaceuticals
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WORK HISTORY
Senior Business Analyst @Vertex Pharmaceuticals
Boston, MA, US
Partnered with executive stakeholders to align DAM and data strategies with enterprise priorities, surfacing insights that informed content governance and digital asset optimization across global business units.Leveraged generative AI to develop point-of-view materials and best practice guides for business stakeholders, promoting consistent asset management standards and measurable KPIs for digital initiatives.Collaborated with cross-functional teams to define data vocabularies, metadata models, and workflow improvements that enhanced the discoverability and reuse of core digital assets.Created user guides, job aids, and training materials that simplified navigation of the DAM ecosystem and accelerated onboarding for new business users.Managed global web analytics platforms (Google Analytics, Matomo) to track engagement and asset utilization across 30+ international sites, aligning data with DAM performance metrics.Facilitated Office Hours sessions and Train-the-Trainer workshops to educate business users on DAM features and best practices for achieving operational efficiency and platform adoption.Gathered and documented technical requirements for marketing automation and asset tracking integrations (e.g, Marketo, Snowflake), ensuring seamless data flow between systems and maintaining data integrity.Streamlined project execution and improved traceability by coordinating delivery milestones across vendor teams by tracking workflows using Asana.Managed web analytics properties in Google Analytics and Matomo across 125 websites in 30 countries. Managed a team of consultants from Cognizant and achieved tagging, reporting, and compliance standardization across all web properties.
EDUCATION
Oklahoma City Community College
Associate's degree
University of Oklahoma
BA in Journalism
SKILLS
ABOUT MATTHEW SIKES
Senior Business Analyst and Consultant with 14 years of experience in digital…
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