Matt Wolfe

Senior Vice President of Communications @Greater New Orleans, Inc. Gno, Inc

Ideated, created, and led high-impact communications and marketing projects to transform the local and external perception of southeast Louisiana. New Orleans is our product and my team’s job is to craft an engaging go-to-market-strategy across stakeholder management, press relations, and digital and traditional marketing to increase global brand exposure. – Transformed the marketing of the New Orleans region as a business-friendly destination to executives and site selectors, leading to the successful attraction of 120+ major companies (including Amazon, DXC Technology, Xbox Studios, Select Comfort, Lockheed Martin, British Airways), generating 37k new jobs and $31B in capital investment – Led marketing and communications projects, including business and talent attraction ad campaigns generating 100M+ impressions; design or procurement of 500+ products (print collateral, videos, research reports, and ads) – Launched a new, forward-thinking press strategy, generating 450+ annual media mentions, including Forbes, the Wall Street Journal, The Economist, The New York Times, and more – Created content, unique thought leadership, and award-winning digital strategy; led a team who maintained 17 websites (i.e. gnoinc.org, destinationgno.com, studynola.com, startupnola.com), boasting 27M+ visits – Subject matter expertise in workforce development, federal and state legislation, and industry sector creation (startups, offshore wind, game development, technology, green hydrogen, and more) – Developed bold social media strategy for 17 accounts (one Verified) with cumulative audience gains over – Positioned the organization as the de facto economic leader and a major asset for the region’s growth, leading to more than 20% annual investment increases – Served as a pivotal planning member on the Super Bowl Host Committee, NBA All-Star Game Comms Committee, TEDxNewOrleans Committee, Final Four PR Committee, and Tricentennial Media Committee