Matthew Opatrny
Marketing Operations Associate Manager @Gap Inc.
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WORK HISTORY
Marketing Operations Associate Manager @Gap Inc.
San Francisco, CA, US
Led cross-brand coordination for a loyalty program relaunch across six Gap Inc. brands, supporting activation of a 100M+ member base through aligned campaign planning and execution• Partnered with CRM, Product, Legal, and Brand teams to operationalize lifecycle campaigns, ensuring requirements, timelines, and approvals were met for large-scale launches• Built and standardized marketing processes (briefing, legal review, cross-brand alignment) to improve speed, consistency, and execution across teams• Managed a small marketing team, driving alignment on campaign execution, messaging, and operational workflows• Supported QA and UX validation for new loyalty features (e.g, Rewards Marketplace), ensuring readiness for customer-facing launches• Analyzed performance of key loyalty offers (e.g, Birthday, promotional events) and partnered with CRM/analytics teams to inform optimizations for engagement and retention• Collaborated with external partner (Barclays) to coordinate campaign execution logistics, including batch submissions, timelines, and offer requirements• Introduced process improvements for Credit Card T & Cs, increasing accuracy and efficiency in a high-volume, compliance-driven workflow• Acted as a cross-functional point of contact for campaign execution, helping translate business needs into actionable deliverables across marketing, product, and legal teams• Developed decks and documentation to align stakeholders on campaign plans, timelines, and program performance
EDUCATION
Saratoga High School
High School
Northwestern University
Bachelor’s Degree, Economics & Music
ABOUT MATTHEW OPATRNY
I help brands grow by designing lifecycle marketing that builds real relationships with customers—not just transactions. My work sits at the intersection of retention strategy, customer experience, and data-informed decision making. Whether it’s lifecycle campaigns, loyalty programs, or cross-channel journeys, I focus on creating moments that feel relevant, intentional, and worth coming back to. At Gap Inc, I’ve seen the impact of thoughtful, well-timed touchpoints across millions of customers. From loyalty relaunches to lifecycle campaigns and operational improvements, I’ve helped build programs that drive engagement, retention, and long-term value. I’m especially interested in how marketing can influence behavior over time—helping customers form habits, deepen engagement, and build lasting connections with brands. I’m passionate about: Designing lifecycle and retention programs that drive meaningful behavior change Turning customer insights into clear, actionable strategies Creating marketing that feels human, not automated Collaborating across teams to bring strategy to life Marketing shouldn’t just make people click — it should make them care, return, and stay.
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