Matthew Nasso
Marketing Propositions Manager @HSBC
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WORK HISTORY
Marketing Propositions Manager @HSBC
London, GB
Developed and executed marketing briefs for a range of HSBC UK campaigns and products (including Current Accounts, Savings Accounts, Unsecured Lending, Wealth/Investing) by leveraging customers insights and value propositions, ensuring alignment with overall business strategy. Collaborated with cross-functional stakeholders to ensure all marketing activity, communications, creative assets, and content are aligned with the overall strategy and marketing brief, ensuring consistency throughout.
EDUCATION
Brock University
Bachelor of Sport Management (BSM)
University of Tennessee-Knoxville
International Student Exchange Programs (ISEP)
University of Toronto
Certificate
ABOUT MATTHEW NASSO
I’m a dedicated professional with 8+ years of diverse achievements in developing brand and communication strategies, thriving with high-profile organizations like the Royal Bank of Canada (Global 500) and clients like General Motors (Fortune 50). I provide positive and collaborative leadership, guiding pacesetting teams to develop brand campaigns and optimize advertising communications. I also forge lasting relationships to influence and manage key stakeholders. As an out-of-the-box thinker, I champion creative solutions to foster growth and engagement, ensuring results exceed all expectations. Key areas of specialization: Brand Management Campaign Management Stakeholder Management Strategic Planning Market Research Partnership Development Communications Creative Problem-Solving Project Management Integrated Marketing Metrics & KPIs Advertising Customer Engagement Selected highlights from my career: Established the #KickItWithToyota integrated marketing campaign for Toyota Canada’s partnership with Canada Soccer at FUSE Create. Built out the 2022 Play as One integrated marketing campaign, achieving a record number of impressions and event registrations for Toyota Canada despite challenges. Spearheaded the development of digital assets for monthly marketing campaigns for General Motors (GM), contributing to GM being the #1 automobile vehicle manufacturer in Canada (Dentsu Canada). Guided the development of the Tottering-By-Gently Art Exhibition at the Suffolk Show 2023 for Quilter Cheviot (Quilter Cheviot). The trade stand experienced an increase in lead captures of 137% year-over-year. In my free time, you can find me competing on the soccer pitch, eating donuts at various bakeries, and supporting all of Toronto’s professional sport teams. I look forward to meeting you. You can reach me at n••••••••@gmail.com.
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