Matt Hodkinson

WORK HISTORY

EDUCATION

SKILLS

ABOUT MATT HODKINSON

An experienced and passionate digital producer with demonstrated experience in SMBs across Financial Services, Membership organisations, Agency, Start up and Online Travel. Combining excellence in problem solving, a proactive mind set and an approachable personality to deliver favourable business outcomes. A high performer with a track record of exceeding KPI’s, building trust within teams and delivering budgetary value. Ability to function with a high level of independence as well as in a team environment. Highly committed, extremely responsive, and very dependable.KEY SKILLSContent Management• Substantial experience in managing content on CMS and marketing automation platforms with a focus on device responsiveness, usability, accessibility, SEO & CRO.• Proven proficiency in leveraging multiple CMS technologies to drive business results. • Expertise in developing well-targeted and high-converting content marketing initiatives and campaigns through digital channels, websites, search, and marketing automation.Digital design • Track record in providing design support for digital marketing campaign initiatives through banners, social graphics, advertisements, landing page designs and video editing.• Over a decade of experience producing high-quality digital assets.Stakeholder engagement• Understands the driving forces behind stakeholders and developing ideas, strategies, and solutions in addition to the experience in implementing them.• Demonstrates expertise in negotiating with and managing external suppliers – web development and growth marketing agencies.Web design• Focused on delivering great user experiences through website designs on various CMS systems, across all devices.• Extensive knowledge of email design, code, and implementation into marketing automation tools.• Demonstrated success in minimizing budgetary costs by managing design and development tasks internally.