Matthew Fawson
Project Sales Director (Europe) Emea Sales Leadership @Betafence Group
Signup · Get unlimited contacts
WORK HISTORY
Project Sales Director (Europe) Emea Sales Leadership @Betafence Group
Leeds, GB
Lead €35m+ European Project Sales function across multiple regions.• Rebuilt sales structure, improving pipeline quality and forecasting accuracy • Implemented disciplined go-to-market and account planning frameworks • Led and developed a team of 11 across Europe • Shifted organisation from reactive to proactive sales approach • Strengthened key account and distributor relationships • Act as senior commercial interface with executive leadership
EDUCATION
University of Leicester
MBA, Business Management
University of Leicester
Diploma, Management
ABOUT MATTHEW FAWSON
I am a commercial leader with a track record of driving growth across European markets, operating at the intersection of strategy, complex sales and team leadership.Currently leading a €35m+ European project sales business, I specialise in building high-value pipeline, improving commercial execution, and delivering margin-focused growth in technically demanding environments.My experience spans infrastructure, security, utilities and industrial sectors, working with customers, partners and stakeholders across EMEA to develop and execute scalable growth strategies.I bring a balance of strategic thinking and hands-on execution — from shaping go-to-market approaches and account planning frameworks, through to leading teams, winning complex deals and strengthening long-term customer relationships.Key strengths include:• Building and governing multi-million € pipelines • Leading and developing high-performing international teams • Driving structured, disciplined sales execution • Developing channel and partner strategies across multiple markets • Securing high-value contracts in complex technical environments I am particularly interested in roles where I can combine leadership, strategy and customer engagement to drive meaningful, long-term growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.