Matthew Carman
Area Brand Manager @BAT
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WORK HISTORY
Area Brand Manager @BAT
Managing Brand Strategy and Product Deployment for Vuse, our smoke free vaping product.Above market role focusing on 14 Western Europe markets. Responsible for delivering Strategic Marketing Plan covering product portfolio and future pipeline initiatives with a focus on 3 priority markets - UK, France and Spain. Deployment responsibilities cover New Product Development, Annual and Monthly Cycle Planning and providing crucial link between our markets and Regional/Global counterparts.
EDUCATION
King Edward VII Sixth Form
AS and A Levels
SKILLS
ABOUT MATTHEW CARMAN
As a Brand Manager at British American Tobacco, I have hands-on experience in project management and brand marketing within a fast-paced FMCG environment. With a focus on innovative smoking alternatives, I manage a market-leading product, Vuse (#1 Global Vaping Brand) in Western Europe. My experience in both FMCG marketing and live events has reinforced the importance of the consumer. These experiences have shaped my approach to brand marketing, and I’m excited to continue growing and contributing to the evolution of the industry.
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