Matthew Wilson

WORK HISTORY

EDUCATION

SKILLS

ABOUT MATTHEW WILSON

Working in the weird and wonderful world of SAAS B2B marketing, I build, co-ordinate and deliver targeted copy and content strategies that naturally nurture prospects towards the sale. In my role, I’m responsible for producing copy and tactical frameworks that combine strategic insights from personas, channels, messaging and performance data to maximize visibility, engagement, data capture and (most importantly) revenue. Going beyond this top level, I’m responsible for conceiving content opportunities and blueprints that align with prospect challenges and strategic best practice. With extensive copywriting experience across a diverse range of SAAS B2B fields - including Finance, FinTech, Technology and Manufacturing - I combine my creative edge with a strategic perspective to deliver effective content and campaign outcomes. Armed with 5 years experience agency-side working with a variety of high profile, global companies in B2B marketing and 4 years client-side working in FinTech SAAS organizations, I bring the best of both worlds to deliver highly effective copy, strategies and frameworks that deliver results.What I do in a nutshell- Copywriting (Case Studies, Email Nurtures, Assets, Landing Pages etc.)- Content Strategy - Buyer Journey Development - Sales Enablement- Project Management- Content Frameworks - B2B Marketing Strategy and Planning- Demand Generation- On-Page User Experience