Matthew Sundholm
Sr Manager, Sales Planning @Post Consumer Brands
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WORK HISTORY
Sr Manager, Sales Planning @Post Consumer Brands
EDUCATION
Michigan State University
BA, Economics
SKILLS
ABOUT MATTHEW SUNDHOLM
With over 17 years in Consumer Packaged Goods (CPG), I help companies drive profitable growth by linking strategy to execution in Sales Planning and Revenue Growth Management. I specialize in Promotion Optimization, Price-Pack Architecture, and data-driven decision-making that delivers measurable results across diverse categories and retail channels.In my current role as Senior Manager, Sales Planning at Post Consumer Brands, I focus on enabling the Pet business to achieve strong performance through advanced analytics, retailer insights, and strategic scenario planning. I partner with cross-functional teams to translate strategy into actionable plans, build tools for profitability analysis, and drive high-impact business decisions.Previously, at The Hain Celestial Group, The Hershey Company, and Conagra Brands, I led initiatives in strategic business planning, trade optimization, and operational efficiency, applying analytical frameworks to deliver growth and margin improvement. These experiences gave me a deep understanding of market dynamics and a passion for simplifying complex problems into executable solutions.I thrive on collaborating with high-performing teams and exploring innovative approaches to create business impact. I welcome connections with professionals committed to driving growth and operational excellence in CPG.
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