Matthew McCollester
Executive Director of Marketing Strategy @YMCA of Greater Richmond
Signup · Get unlimited contacts
WORK HISTORY
Executive Director of Marketing Strategy @YMCA of Greater Richmond
Richmond, VA, US
EDUCATION
Slippery Rock University
Bachelor of Science (B.S.), Sport Management
ABOUT MATTHEW MCCOLLESTER
Marketing and communications leader with 21+ years of experience designing impactful brand experiences across events, campaigns and digital touchpoints. Proven record building high-performing teams, leading vendor partners and aligning experiences to mission and enterprise strategy. Expert in event program development, integrated digital strategy across web, mobile, social media and email, and measurement frameworks that drive engagement and brand differentiation.Event management • Experiential marketing • Digital strategy • Brand experience design • Cross-functional leadership • Vendor management • Values-Based Leadership • Paid media • SEO and Google Business Profile • Social media strategy • Email marketing • Web UX and content • Budget ownership • KPI dashboards • Data-driven decision making • Stakeholder engagement
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.