Matt Koski

WORK HISTORY

EDUCATION

ABOUT MATT KOSKI

Over the last 4 years at Envision Horizons, I’ve had a front-row seat to what actually drives profitable growth for brands on Amazon. Before stepping into my current role as Director of Business Development, I spent 1.5 years as Director of Paid Media, directly overseeing our advertising team, strategy, and more than $75M in annual ad spend across 100+ brands.I don\'t just pitch services; I look at the unit economics, strategic levers, and market trends to uncover untapped opportunities. When we look under the hood, we usually find three main culprits:A lack of strategic, incremental strategy (paying for sales you would have gotten organically).Missed opportunities to drive net-new growth because they aren\'t deploying a true full-funnel investment.Failing to drive better efficiency by fully utilizing AI bidding tools and advanced AMC (Amazon Marketing Cloud) targeting.My goal is simple: connect established brands with the strategy and tech (like our platform myHorizons) they need to stop wasting spend and start capturing market share.A few recent wins our team has driven:Grew non-branded sales for an 25M+ skincare brand by 133% while boosting ROAS by 13.5%.Scaled a newly launched brand\'s ad sales by 697%(+33% ROAS) in their first year.Drove efficient brand growth using full funnel STV Strategy paired with audience refinement using Amazon Marketing Cloud to increase reach and decrease cost per lead.If you\'re an e-commerce leader looking for straight talk on Amazon incrementality, AI discoverability, or retail media measurement, let\'s connect.