Colin Bashor
Director of Paid Media @Envision Horizons
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WORK HISTORY
Director of Paid Media @Envision Horizons
Managed a team of ad professionals handling both Search and Display advertising for 45+ client accounts, overseeing an annual spend exceeding $20 million.Integrated Amazon Marketing Cloud into workflows, enhancing ad efficiency by over 25% through custom targeting and in-depth reporting.Restructured processes to improve efficiency of communication between Account Managers and Ad Specialists, resulting in a reduction in errors allowing advertising staff to manage 50% more accounts per personResponsible for launching Victoria’s Secret on Amazon, other brands include BareMinerals, Vacation Sunscreen, Soylent, and Harry’sResponsible for managing my company’s relationship with Amazon via Agency Partnership programJointly published advertising case studies with AmazonSelected as a presenter for Amazon Prime Day Advertising Strategies WebinarProduct Manager for developing internal advertising software including AI-based bid adjustment and advanced analytic
EDUCATION
University of California, Berkeley
Bachelor of Arts (B.A.)
SKILLS
ABOUT COLIN BASHOR
Experienced Marketing Associate with a demonstrated history of working in the computer…
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