Matthew Hutchinson
Vice President of Marketing @Viakoo, Inc.
Signup · Get unlimited contacts
WORK HISTORY
Vice President of Marketing @Viakoo, Inc.
Mountain View, CA, US
Responsible for Viakoo\'s worldwide marketing strategy focused on brand and demand.
EDUCATION
UNM Anderson School of Management
MBA, Technology Management
Syracuse University - Maxwell School of Citizenship and Public Affairs
BA, International Relations
ABOUT MATTHEW HUTCHINSON
Over 20 years of experience in high technology business environments focused on channel strategy, corporate communications, solutions marketing and sales. Achieved significant success building premiere partner programs by implementing thoughtful yet pragmatic channel strategies. Highly focused on closing the new partner \"time to revenue\" gap by enabling a partner with hi-impact sales tools, programs and promotions. Strong experience implementing hi-impact demand generation programs and thought leadership campaigns via traditionals and digital marketing and social media strategies. Highlights of my professional career include:*Increased new channel cloud services revenue from 2% to 21% within an 18 month period *Drove partner recruitment and enablement for GSIs, MSPs and VARs increasing revenue 36%*Increased Channel sales by 38% within first 12 months *Redesigned channel partner program increasing partner base by 10X and increased channel revenue by over 30%.*Developed and implemented integrated marketing plan generating significant awareness and demand: 83M online impressions and an ROI of 12X.*Created the first “closed loop” channel lead generation program to feed channel & sales force achieving an ROI of 5X and increasing the sales pipeline by an incremental $20M within the first year.*Achieved 85% market share through strategic acquisition. Developed internal campaign supporting acquisition of Ameriphone.*Increased brand awareness 35% in retail and general distribution channels via national media coverage. Launched new corporate name post acquisition of major competitor.*Reduced manpower budget 50%/$500K annually and cut travel budget 65% via departmental analysis and re-engineering.*Obtained capital infusion partnerships resulting in $40-60M through network facility and cash offers. Strategic relationships included Cisco and Nortel. Specialties: Channel Marketing, Process Management, Brand Development & Management, Growth & Launch Strategies, Strategic Marketing & Planning, Product Marketing & Management, Capital Acquisition, Business Development, Human Capital Management, Budget & Expense Control, Public Relations & Corporate Image, B-to-B/C Communications
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.