Matt Wilks
Senior Content and Client Engagement Lead @Silver Lining Marketing
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WORK HISTORY
Senior Content and Client Engagement Lead @Silver Lining Marketing
Own brand voice and content strategy ensuring consistent messaging across digital, editorial, branded, and experiential channels- Lead end-to-end content development for campaigns, speeches, and client communications, translating complex themes into clear, engaging narratives- Serve as client-facing lead on select accounts, building trusted relationships and providing strategic recommendations to achieve measurable results- Oversee content production and delivery, managing timelines, approvals, and quality standards across multi-channel projects- Partner with internal teams and clients to align creative direction with business goals, reinforcing Silver Lining’s reputation for strategic, high-impact storytelling.
EDUCATION
Wilfrid Laurier University
Bachelor of Arts - BA, Comprehensive Psychology
ABOUT MATT WILKS
7+ years of experience crafting digital content that connects, converts, and drives…
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