Matt Whale
Senior Marketing Planning Manager @Phoenix Group
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WORK HISTORY
Senior Marketing Planning Manager @Phoenix Group
Led the D2C marketing function for the Mortgage Solutions team, delivering significant growth in lead generation and delivering annual commercial objectives• Managed multi‑million‑pound budget across digital, social and print channels, hitting commercial targets and implementing operational changes to improve spend efficiencies• Created new performance data reports allowing robust analysis of marketing spend, leading to a reduction in CPA of 35%• Delivered new web content and UX improvements, increasing marketing consent opt-in from 35% to 50%, and overall sales conversion rates• Responsible person for Risks, Governance and Data Protection of marketing activity, including playing a key role in a successful application to the FCA to secure new marketing authorisation for a brand entity within the group
EDUCATION
University of Brighton
2:1 BAHons
SKILLS
ABOUT MATT WHALE
I\'m a strategic, results‑focused marketing leader with 20+ years’ experience across…
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