Matt Perry

Marketing Team Lead @Madison Investments

Madison, WI, US

Leads the marketing function for all distribution channels and investment teams.Supervises a team of marketing associates, inspiring them to grow, learn, win, and have fun.Partners with sales and business leadership to develop and continually refine the marketing strategy, aligned to business objectives for the intermediary and institutional distribution channels.Oversees the marketing budget, processes invoices, and oversees vendor relationships.Manages all product marketing and communications activities, including producing fact sheets, commentaries, presentations and collateral.Oversees all digital marketing properties, strategies, and tactics, including web, social, email and marketing automation, paid advertising, partnerships, client experience, and more.Develops and executes a content calendar to position the firm’s people, products, and brand across multiple mediums.Collaborates with business partners to identify themes and ideas to build strategic, outcome-oriented campaigns designed to meet identified key performance indicators (KPIs).Delivers performance and analytics reports for all marketing activities.Effectively communicates the marketing strategy, tactics, and ROI to sales and business leadership.*This is my personal LinkedIn page and not sponsored or maintained by Madison Investment Advisors.

University of Wisconsin-Whitewater

Bachelor of Business Administration (BBA)

University of Wisconsin-Milwaukee

Master of Business Administration (M.B.A.)