Matt Olivotti
Creative Consultant @Parloa
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WORK HISTORY
Creative Consultant @Parloa
Лос-Анджелес, CA, US
Supporting the Global Brand team with the global rollout of Parloa’s new visual identity and the creative execution of the brand expression across high-impact touchpoints, including video production, event branding, web design, performance, and paid social, while helping shape the evolution of scalable design systems and sub-brand architectures.
EDUCATION
University of Buckingham
Bachelor of Science - BS, International Business
SKILLS
ABOUT MATT OLIVOTTI
I’m a creative leader with a background in advertising, branding, and design, and over 15 years of experience across creative agencies and in-house teams, where I\'ve helped brands find their voice by tapping into the fabric of culture. I began my career in advertising, executing global, multi-channel campaigns for Pepsi and Mountain Dew, leveraging cultural icons like Lil Wayne, Teyana Taylor, and Tyga to drive differentiation and brand relevance. Those references shaped how I think about ideas: culturally grounded, people-centric, and built to scale. Later, as a branding specialist, I assembled and project-managed multidisciplinary creative teams to execute large, multimillion-dollar rebrands and branding initiatives for global companies like McAfee, PlayStation, Lenovo, and Parmigiano Reggiano, helping them establish new brand strategy and messaging platforms, and flexible design systems to be deployed at scale. I\'ve spent the second half of my career building and leading in-house creative teams within large, matrixed organizations: setting vision, raising the bar on craft, scaling operations, and weaving brand, design, and storytelling into the core of each business. The teams I\'ve led delivered culturally-driven integrated campaigns, product launches, and branded experiences and content for companies like Twitter, TrueCar, Parloa, Luminate, and more. I deeply care about the work as much as I care about the culture and people behind it. I’m passionate about empowering creative teams with the direction and support they need to grow and find their superpowers, so that they can deliver their best work. As an immigrant originally from Rome, I bring experience leading and mentoring diverse teams, with a global perspective and a creative sensitivity that shape both my work and how I support people. Portfolio: mattolivotti.com
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