Matt Knowles
Head of Crm @The Pools
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WORK HISTORY
Head of Crm @The Pools
Liverpool, GB
EDUCATION
University of Plymouth
BA (Hons) Business Studies
The Institute of Direct and Digital Marketing
PG Diploma in Digital Marketing
SKILLS
ABOUT MATT KNOWLES
As the Head of CRM at The Pools, I am responsible for all CRM strategy, operations and vendors.In my Senior CRM and Customer Experience Manager at Betway Group, I led global CRM projects that benefit all the regions we operate in at Betway, one of the world\'s leading online gambling platforms. With over 10 years of experience in the gaming industry, I have developed and implemented effective CRM strategies and campaigns that increase customer retention, loyalty, and satisfaction across multiple channels and markets.I also mentored and coached regional CRM teams, sharing best practices and insights from my previous roles at Gamesys and Betfair, where I managed promotional operations, evaluated CRM tools, and optimised customer engagement for various sports betting products. I am passionate about taking on challenges that push me out of my comfort zone and learning new skills and technologies that enhance my marketing expertise. I hold a PG Diploma in Digital Marketing from The Institute of Direct and Digital Marketing and a BA (Hons) in Business Studies from the University of Plymouth.
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