Mats Wiberger
Head of Strategy @Cheil Nordic
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WORK HISTORY
Head of Strategy @Cheil Nordic
Stockholm, SE
I head up and lead the strategy team at Cheil Nordic, combining leadership with hands-on strategy across brand, communications, digital, retail and experiential. I shape strategies, lead pitches, and work closely with stakeholders to deliver impactful solutions. As part of the Nordic management team and the Cheil European leadership forum, I drive business innovation and growth while also shaping our positioning in the market.
EDUCATION
Berghs School of Communication
Strategic Project Management
Jönköping International Business School
Master of Science in Business and Economics (MSc), Marketing
Hulebäcksgymnasiet
Studentexamen, Samhällskunskap & ekonomi
Tecnológico de Monterrey
Bachelor's degree, International Business, Trade, Management, Advertising, International Relations
SKILLS
ABOUT MATS WIBERGER
Strategic leader in the creative industry with deep experience across marketing, advertising, customer experience, and retail innovation — building stronger brands and driving business growth.As Head of Strategy at Cheil Nordic, I play an active role in the Nordic leadership team, shaping the agency’s direction and driving future growth. In addition to leading the strategy team, I drive business innovation initiatives — supporting brand transformation while also unlocking new opportunities for the agency and our clients. I am also part of the Cheil European leadership forum, fostering collaboration and knowledge-sharing across markets.I blend creativity with analytical thinking to solve complex challenges, inspire change, and deliver business value. Over the years, I have partnered with leading global brands such as Samsung and Nivea to drive growth, transform customer experiences, and develop strategies that build long-term market impact.
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