Lintern

WORK HISTORY

EDUCATION

SKILLS

ABOUT LINTERN

MMR is a global research agency with offices in the UK, China, US, India, South Africa, Brazil and Singapore. We specialise in food, drink, personal and household care categories, and conduct research that allows our clients to create products and packaging that unlock their sensory power to ensure perfect alignment with their brands.I\'ve been with MMR for more than 15 years and as CEO I\'m responsible for managing our continued global growth. A role that includes the establishment of regional offices, and our expansion into new sectors with; the formation of Huxly (a brand consultancy with a strong sensory lens), KICR a joint venture with FIS which adds product creation and commercial execution to our portfolio, and the acquisitions of Together (creative, brand, digital, social) and Ideal Insights a forward-thinking video production agency that, as well as developing it\'s own impressive portfolio of clients, is supporting MMR\'s drive towards video as a lead output from our research. I also have an active role to play in the development of research approaches, analysis techniques and reporting styles.Through constant innovation MMR want to make research a much stronger driver of in-market success. Tools like Brandphonics, SensoHedonic+ and our EROS and RetrEATs product development workshops, couple with a creative, inquisitive approach, to help bring a new way of thinking to product development, with our unique range of solutions helping clients to create packaging that has a truly transformative impact in market.