Mathieu Wattelle
CMO @WeYield
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WORK HISTORY
CMO @WeYield
Île-de-France, FR
Digital & Growth Marketing (Part-Time) Increase Brand Awareness: Elevate our brand\'s presence and visibility in the market. Aim to establish WeYield and Rate Highway as Revenue Management experts in the Car Rental industry. Drive Growth: Focus on boosting business growth by exploring new markets. Generate Customer Engagement: Create meaningful interactions with our customers, ensuring they feel connected and valued. Build a Solid Community: Establish a strong, supportive community centered around our expertise and industry knowledge.
EDUCATION
Mantra (ex-GrowthMakers)
Turbo Program, Growth strategy, growth Marketing, Business Scale
Tecnológico de Monterrey
Echange universitaire, Business, Management, Marketing, and Related Support Services
Lycée Passy Buzenval
bac, Economics
ESSEC Business School
Bachelor’s Degree, Marketing, Ebusiness,
MBA ESG
Master of Business Administration (M.B.A.), Digital and Ebusiness
Lycée Français de Madrid
BAC, ES
SKILLS
ABOUT MATHIEU WATTELLE
Data is everywhere, but profit is in the execution.\"In the car rental industry, most operators have the data—but they lack the tools and the time to turn it into margin. With 15+ years of experience at Hertz, Europcar, and now as CMO at WeYield, I bridge that gap.I help mobility leaders stop guessing and start winning by deploying the WeYield \"Triple-Threat\" Bundle: Dedicated Pricing Tech: AI-driven SaaS that automates forecasting and competitor tracking. 🧠 Expert Coaching: Dedicated revenue specialists who turn your team into high-performers.The Result: We don’t just provide a dashboard; we provide a profit engine. My mission is to ensure every vehicle in your fleet is priced for maximum return, every single day.Core Expertise: Revenue Management | Pricing Strategy | Machine Learning | Car Rental Tech | Fleet Optimization | Growth Marketing. Ready to boost your RPD? Let’s talk about how the WeYield Tech + Coaching bundle can transform your bottom line.
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